CIOs: Don\'t Wait To Innovate:

Groundswell Profile: Mzinga Descrição do Vídeo: Groundswell co-author Josh Bernoff interviews Rusty Williams, Senior Vice President of Mzinga. Mzinga helps companies create communities for their customers. See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: Communispace Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff interviews Diane Hessan, CEO of Communispace. Communispace maintains and manages private communities that companies can use to gather insights about their customers. See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: Avenue A Razorfish Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: Wikis improve productivity. Avenue A/Razorfish lubricates its internal global collaboration with an employee wiki -- driven into the business by "wikivangelists." See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: Salesforce com Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: Idea communities can supercharge innovation. Salesforce.com's Idea Exchange, featuring customers' suggestions, supercharges the company's rate of innovation. See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: Dell Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: Support forums can save companies money. An amazing customer, "Predator," saved Dell a million dollars simply by posting answers on its support forum. Why? Because he likes to hear people say "Thank you." See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: Procter & Gamble Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: Communities can help with talking to your commercials. Procter & Gamble created beinggirl.com, a community for girls, to help their customers -- a marketing method four times as effective per dollar as advertising. See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: eBags Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: Ratings and reviews energize sales. Customers wondering if they should buy luggage online read eBags' ratings and reviews and buy with confidence. eBags' policies even turned one customer, Jim Noble, into a luggage word-of-mouth machine. See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: Ernst & Young Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: Ernst & Young uses Facebook to help with hiring. E&Y's Head of North American Recruiting, Dan Black, actually responds to individual students -- which helps with hiring over 3000 new graduates every year. See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: Constant Contact Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: Communities can energize your customers -- even in B2B. Constant Contact invites its customers to explain to each other why spamming is bad practice -- and generates increased referrals. See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: Memorial Sloan Kettering Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: You can use the groundswell to listen to your customers. At Memorial Sloan Kettering Cancer, they used a private community to learn that primary care physicians, even more than reputation, affects cancer treatment choices. See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0

Groundswell Profile: Lego Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: Groundswell participants are not all the same. Using Adult Fans of Legos as an example, we show how different types of participation make the groundswell phenomenon work See http://groundswell.forrester.com for details. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0 Lego

Groundswell Social Technographics Descrição do Vídeo: Groundswell co-author and Forrester Research Vice President Josh Bernoff: The social Technographics profile is a tool you can use to assess your customers readiness for social technologies -- as one media company did for a group called "alpha moms." See the tool at groundswell.forrester.com. Data: August 6, 2008 Palavras Relacionados: : Groundswell Bernoff Forrester Research Technology Marketing Brand Web 2.0 Technograpics

Mastering Web Sales By Focusing On Shoppers' Expectations Descrição do Vídeo: Excerpt from Forrester's Finance Forum 2008. Forrester Research Principal Analyst Brad Strothkamp shows how most financial firms have failed to understand how Web shoppers differ from the shoppers they have traditionally dealt with. June 24, 2008 in New York. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: July 14, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology Marketing Brand Customers Finance Advocacy Satisfaction

Building Differentiated Customer Experiences Descrição do Vídeo: Excerpt from Forrester's Finance Forum 2008. Forrester Research Vice President Benjamin Ensor illustrates examples from four financial firms that are raising the bar on the customer experiences they provide by changing their cultures, processes, and structures. June 23, 2008 in New York. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: July 14, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology Marketing Brand Customers Finance Advocacy Satisfaction

Measuring The Customer Experience Descrição do Vídeo: Excerpt from Forrester's Finance Forum 2008. Forrester Research Vice Presidents Bill Doyle and Harley Manning outline the many ways financial services firms measure the quality of the customer experience. June 23, 2008 in New York. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: July 14, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology Marketing Brand Customers Finance Advocacy Satisfaction NetPromoter

Dynamic Business Applications: Making It Real Descrição do Vídeo: Excerpt from Forrester's IT Forum 2008. Forrester Research Principal Analyst John Rymer explains how Avnet, the world's largest producer of electronic products and parts, uses Dynamic Business Applications to automatically generate millions of price quotes each day. The Avnet system shows how processes adapt to changing business conditions. May 21, 2008 in Las Vegas. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: June 6, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology Innovation CIO

CIOs: Don't Wait To Innovate Descrição do Vídeo: Excerpt from Forrester's IT Forum 2008. Forrester Research Principal Analyst Bobby Cameron says IT can become an innovation leader by helping find, fund, and reward business innovation. May 20, 2008 in Las Vegas. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: June 6, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology Innovation CIO

CEO Success Imperatives Descrição do Vídeo: Excerpt from Forrester's IT Forum 2008. Forrester Research Chairman of the Board and Chief Executive Officer George F. Colony asks what do CEOs have to do to be successful. After speaking with some of the most influential CEOs in the technology industry, George found that none of them focus on technology as a success imperative. That should reinforce the message to CIOs and other IT leaders that they need to move from the language of information technology (IT) to business technology (BT) in portraying the value of technology investment. May 20, 2008 in Las Vegas. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: June 6, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology CEO CIO

Jeremiah Owyang in the BlogHaus at SXSW Interactive Descrição do Vídeo: Jeremy Owyang is Senior Analyst at Forrester Research in the area of social computing. Jeremiah was kind enough to tear himself away from the video game he was playing long enough to talk about what he does and why he likes SXSW Interactive. Not surprisingly, he is into the social aspect of the conference-putting faces to the names he encounters in his exploration of that series of tubes we call the Internet. Data: May 10, 2008 Palavras Relacionados: : jeremiahowyang forresterresearch sxswi sxsw jonnygoldstein sxswinteractive sxsw08 sxsw2008 socialcomputing

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