Groundswell Profile: Mzinga Descrição do Vídeo:
Groundswell co-author Josh Bernoff interviews Rusty
Williams, Senior Vice President of Mzinga. Mzinga helps
companies create communities for their customers. See
http://groundswell.forrester.com for details.
Groundswell Profile: Communispace Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff interviews Diane Hessan, CEO of
Communispace. Communispace maintains and manages private
communities that companies can use to gather insights
about their customers. See
http://groundswell.forrester.com for details.
Groundswell Profile: Avenue A Razorfish Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: Wikis improve productivity.
Avenue A/Razorfish lubricates its internal global
collaboration with an employee wiki -- driven into the
business by "wikivangelists." See
http://groundswell.forrester.com for details.
Groundswell Profile: Salesforce com Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: Idea communities can supercharge
innovation. Salesforce.com's Idea Exchange, featuring
customers' suggestions, supercharges the company's rate
of innovation. See http://groundswell.forrester.com for
details.
Groundswell Profile: Dell Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: Support forums can save companies
money. An amazing customer, "Predator," saved Dell a
million dollars simply by posting answers on its support
forum. Why? Because he likes to hear people say "Thank
you." See http://groundswell.forrester.com for details.
Groundswell Profile: Procter Gamble Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: Communities can help with talking
to your commercials. Procter & Gamble created
beinggirl.com, a community for girls, to help their
customers -- a marketing method four times as effective
per dollar as advertising. See
http://groundswell.forrester.com for details.
Groundswell Profile: eBags Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: Ratings and reviews energize
sales. Customers wondering if they should buy luggage
online read eBags' ratings and reviews and buy with
confidence. eBags' policies even turned one customer, Jim
Noble, into a luggage word-of-mouth machine. See
http://groundswell.forrester.com for details.
Groundswell Profile: Ernst Young Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: Ernst & Young uses Facebook to
help with hiring. E&Y's Head of North American
Recruiting, Dan Black, actually responds to individual
students -- which helps with hiring over 3000 new
graduates every year. See
http://groundswell.forrester.com for details.
Groundswell Profile: Constant Contact Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: Communities can energize your
customers -- even in B2B. Constant Contact invites its
customers to explain to each other why spamming is bad
practice -- and generates increased referrals. See
http://groundswell.forrester.com for details.
Groundswell Profile: Memorial Sloan Kettering Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: You can use the groundswell to
listen to your customers. At Memorial Sloan Kettering
Cancer, they used a private community to learn that
primary care physicians, even more than reputation,
affects cancer treatment choices. See
http://groundswell.forrester.com for details.
Groundswell Profile: Lego Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: Groundswell participants are not
all the same. Using Adult Fans of Legos as an example, we
show how different types of participation make the
groundswell phenomenon work See
http://groundswell.forrester.com for details.
Groundswell Social Technographics Descrição do Vídeo:
Groundswell co-author and Forrester Research Vice
President Josh Bernoff: The social Technographics profile
is a tool you can use to assess your customers readiness
for social technologies -- as one media company did for a
group called "alpha moms." See the tool at
groundswell.forrester.com.
Mastering Web Sales By Focusing On Shoppers Expectations Descrição do Vídeo:
Excerpt from Forrester's Finance Forum 2008.
Forrester Research Principal Analyst Brad Strothkamp
shows how most financial firms have failed to understand
how Web shoppers differ from the shoppers they have
traditionally dealt with. June 24, 2008 in New York.
Forrester Research, Inc. (Nasdaq: FORR) is an independent
technology and market research company that provides
pragmatic and forward-thinking advice to global leaders
in business and technology. For more than 24 years,
Forrester has been making leaders successful every day
through its proprietary research, consulting, events, and
pe
Building Differentiated Customer Experiences Descrição do Vídeo:
Excerpt from Forrester's Finance Forum 2008.
Forrester Research Vice President Benjamin Ensor
illustrates examples from four financial firms that are
raising the bar on the customer experiences they provide
by changing their cultures, processes, and structures.
June 23, 2008 in New York.
Forrester Research, Inc. (Nasdaq: FORR) is an independent
technology and market research company that provides
pragmatic and forward-thinking advice to global leaders
in business and technology. For more than 24 years,
Forrester has been making leaders successful every day
through its proprietary researc
Measuring The Customer Experience Descrição do Vídeo:
Excerpt from Forrester's Finance Forum 2008.
Forrester Research Vice Presidents Bill Doyle and Harley
Manning outline the many ways financial services firms
measure the quality of the customer experience. June 23,
2008 in New York.
Forrester Research, Inc. (Nasdaq: FORR) is an independent
technology and market research company that provides
pragmatic and forward-thinking advice to global leaders
in business and technology. For more than 24 years,
Forrester has been making leaders successful every day
through its proprietary research, consulting, events, and
peer-to-peer executive progra
Dynamic Business Applications: Making It Real Descrição do Vídeo:
Excerpt from Forrester's IT Forum 2008. Forrester
Research Principal Analyst John Rymer explains how Avnet,
the world's largest producer of electronic products and
parts, uses Dynamic Business Applications to
automatically generate millions of price quotes each day.
The Avnet system shows how processes adapt to changing
business conditions. May 21, 2008 in Las Vegas.
Forrester Research, Inc. (Nasdaq: FORR) is an independent
technology and market research company that provides
pragmatic and forward-thinking advice to global leaders
in business and technology. For more than 24 years, Forr
CIOs: Don t Wait To Innovate Descrição do Vídeo:
Excerpt from Forrester's IT Forum 2008. Forrester
Research Principal Analyst Bobby Cameron says IT can
become an innovation leader by helping find, fund, and
reward business innovation. May 20, 2008 in Las Vegas.
Forrester Research, Inc. (Nasdaq: FORR) is an independent
technology and market research company that provides
pragmatic and forward-thinking advice to global leaders
in business and technology. For more than 24 years,
Forrester has been making leaders successful every day
through its proprietary research, consulting, events, and
peer-to-peer executive programs.
Learn more at w
CEO Success Imperatives Descrição do Vídeo:
Excerpt from Forrester's IT Forum 2008. Forrester
Research Chairman of the Board and Chief Executive
Officer George F. Colony asks what do CEOs have to do to
be successful. After speaking with some of the most
influential CEOs in the technology industry, George found
that none of them focus on technology as a success
imperative. That should reinforce the message to CIOs and
other IT leaders that they need to move from the language
of information technology (IT) to business technology
(BT) in portraying the value of technology investment.
May 20, 2008 in Las Vegas.
Forrester Research, Inc
Jeremiah Owyang in the BlogHaus at SXSW Interactive Descrição do Vídeo:
Jeremy Owyang is Senior Analyst at Forrester
Research in the area of social computing. Jeremiah was
kind enough to tear himself away from the video game he
was playing long enough to talk about what he does and
why he likes SXSW Interactive. Not surprisingly, he is
into the social aspect of the conference-putting faces to
the names he encounters in his exploration of that series
of tubes we call the Internet.
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