Vídeos de forresterresearch:

Building Differentiated Customer Experiences Descrição do Vídeo: Excerpt from Forrester's Finance Forum 2008. Forrester Research Vice President Benjamin Ensor illustrates examples from four financial firms that are raising the bar on the customer experiences they provide by changing their cultures, processes, and structures. June 23, 2008 in New York. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: July 14, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology Marketing Brand Customers Finance Advocacy Satisfaction

Measuring The Customer Experience Descrição do Vídeo: Excerpt from Forrester's Finance Forum 2008. Forrester Research Vice Presidents Bill Doyle and Harley Manning outline the many ways financial services firms measure the quality of the customer experience. June 23, 2008 in New York. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: July 14, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology Marketing Brand Customers Finance Advocacy Satisfaction NetPromoter

Dynamic Business Applications: Making It Real Descrição do Vídeo: Excerpt from Forrester's IT Forum 2008. Forrester Research Principal Analyst John Rymer explains how Avnet, the world's largest producer of electronic products and parts, uses Dynamic Business Applications to automatically generate millions of price quotes each day. The Avnet system shows how processes adapt to changing business conditions. May 21, 2008 in Las Vegas. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: June 6, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology Innovation CIO

CIOs: Don't Wait To Innovate Descrição do Vídeo: Excerpt from Forrester's IT Forum 2008. Forrester Research Principal Analyst Bobby Cameron says IT can become an innovation leader by helping find, fund, and reward business innovation. May 20, 2008 in Las Vegas. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: June 6, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology Innovation CIO

CEO Success Imperatives Descrição do Vídeo: Excerpt from Forrester's IT Forum 2008. Forrester Research Chairman of the Board and Chief Executive Officer George F. Colony asks what do CEOs have to do to be successful. After speaking with some of the most influential CEOs in the technology industry, George found that none of them focus on technology as a success imperative. That should reinforce the message to CIOs and other IT leaders that they need to move from the language of information technology (IT) to business technology (BT) in portraying the value of technology investment. May 20, 2008 in Las Vegas. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: June 6, 2008 Palavras Relacionados: : ? Forrester Research Business Strategy Technology CEO CIO

Jeremiah Owyang in the BlogHaus at SXSW Interactive Descrição do Vídeo: Jeremy Owyang is Senior Analyst at Forrester Research in the area of social computing. Jeremiah was kind enough to tear himself away from the video game he was playing long enough to talk about what he does and why he likes SXSW Interactive. Not surprisingly, he is into the social aspect of the conference-putting faces to the names he encounters in his exploration of that series of tubes we call the Internet. Data: May 10, 2008 Palavras Relacionados: : jeremiahowyang forresterresearch sxswi sxsw jonnygoldstein sxswinteractive sxsw08 sxsw2008 socialcomputing

Enterprise Architecture And Innovation Descrição do Vídeo: Excerpt from Forrester's Enterprise Architecture Forum 2008. Forrester Research Vice President Mike Gilpin says Enterprise Architecture professionals are in a unique position to drive innovation. In order to do so, they must manage the process via what Forrester calls an innovation pipeline. February 7 2008 in San Diego. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: April 28, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology EA

Enterprise Architecture: Critical Issues In 2008 Descrição do Vídeo: Excerpt from Forrester's Enterprise Architecture Forum 2008. Forrester Research Vice President Gene Leganza highlights some of the results of a Forrester survey of Enterprise Architecture professionals' most critical priorities in 2008. February 7 2008 in San Diego. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: April 28, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology EA

Confessions Of A CEO Blogger Descrição do Vídeo: Excerpt from Forrester's Marketing Forum 2008. Forrester Research Chairman and CEO George F. Colony shares the five things he's learned after blogging for just two months. His observations may help marketers frame the "should the CEO be blogging" discussion within their own organizations. April 9, 2008 in Los Angeles. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: April 21, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology Marketing Brand Engagement Web 2.0

Designing For Engagement Descrição do Vídeo: Excerpt from Forrester's Marketing Forum 2008. Forrester Research Principal Analyst Kerry Bodine explains how designing for engagement means understanding how to build usefulness, usability, and desirability into customer experiences. April 9, 2008 in Los Angeles. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: April 21, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology Marketing Brand Engagement Web 2.0

A New Approach To Engagement Descrição do Vídeo: Excerpt from Forrester's Marketing Forum 2008. Forrester Research Senior Analyst Brian Haven says the four I's - involvement, interaction, intimacy, and influence -- provide a framework for better understanding and measuring engagement with your customers. April 8, 2008 in Los Angeles. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: April 21, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology Marketing Brand Engagement Web 2.0

Social Technographics Profile of Alpha Moms Descrição do Vídeo: Excerpt from Forrester's Consumer Forum 2007. Forrester Research Vice President Charlene Li illustrates how a Social Technographics profile can group people based on their activities in the Groundswell. In this example, marketers may be surprised to learn the Groundswell activities of so-called Alpha Moms. October 11, 2007 in Chicago. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.groundswell.forrester.com Data: April 7, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology Groundswell Marketing Advertising Branding Web 2.0

Five Objectives In The Groundswell (Embracing) Descrição do Vídeo: Excerpt from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell: Embracing. In this example, Salesforce.com established IdeaExchange to foster an innovation community among its customers. October 11, 2007 in Chicago. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.groundswell.forrester.com Data: April 7, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology Groundswell Marketing Advertising Branding Web 2.0

Five Objectives In The Groundswell (Supporting) Descrição do Vídeo: Excerpt from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell: Supporting. In this example, Dell's Community Forum enabled peer-to-peer customer support that helped Dell save millions of dollars. October 11, 2007 in Chicago. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.groundswell.forrester.com Data: April 7, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology Groundswell Marketing Advertising Branding Web 2.0

Five Objectives In The Groundswell (Energizing) Descrição do Vídeo: Excerpt from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell: Energizing. In this example, eBags turned a hard-nosed security engineer from Georgia into a unpaid, freelance luggage salesman. October 11, 2007 in Chicago. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.groundswell.forrester.com Data: April 7, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology Groundswell Marketing Advertising Branding Web 2.0

Five Objectives In The Groundswell (Talking) Descrição do Vídeo: Excerpt from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell: Talking. In this example, Adidas set up a MySpace page that exposed the Adidas brand to four million consumers. October 11, 2007 in Chicago. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.groundswell.forrester.com Data: April 7, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology Groundswell Marketing Advertising Branding Web 2.0

Five Objectives In The Groundswell (Listening) Descrição do Vídeo: Except from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell: Listening. In this example, a group of twenty-one dedicated cancer centers formed the National Comprehensive Cancer Network (NCCN) to better listen to patient needs. October 11, 2007 in Chicago. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.groundswell.forrester.com Data: April 7, 2008 Palavras Relacionados: : Forrester Research Business Strategy Technology Groundswell Marketing Advertising Branding Web 2.0

The Emerging Services Market Descrição do Vídeo: Excerpt from Forrester's Services And Sourcing Forum 2007. What are the emerging services and providers that firms should know? Which country shows the most promise as the next global delivery location? How can firms get more value by getting outside the mainstream and doing more innovative work? Forrester Research Vice President Andrew Parker outlines the trends and future directions to help firms set their sourcing strategy for the next three years. November 8, 2007 in Orlando. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: December 9, 2007 Palavras Relacionados: : Forrester Research Business Strategy Technology Sourcing Outsourcing

Building An Effective Vendor Management Organization (VMO) Descrição do Vídeo: Excerpt from Forrester's Services And Sourcing Forum 2007. As firms bring more discipline and maturity to their IT organization one of their key focus areas is vendor management. The bulk of what most of today's vendor management groups do is contracting and pricing. However, the most successful VMOs have cracked the code on vendor governance ? tiering suppliers, building executive relationships, and reviewing vendor performance systematically beyond the base line SLAs. Forrester Research Vice President John McCarthy looks at some best practice case studies for vendor management. November 9, 2007 in Orlando. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com Data: December 9, 2007 Palavras Relacionados: : Forrester Research Business Strategy Technology Sourcing Outsourcing

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